Central Cee Signs With Wasserman Music for Worldwide Agency Representation (EXCLUSIVE)

Publish date: 2024-07-11

Red-hot British rapper Central Cee has signed with Wasserman Music for worldwide agency representation, the company announced Monday. The deal comes on the heels of a bidding war that found the artist signing a joint venture agreement with Columbia Records in partnership with Sony Music U.K.

The West London native — who became the first-ever British male rapper to be included in XXL magazine’s influential annual “Freshman Class” list, in June — has long been an established artist in the U.K.. Born Oakley Neil Caesar-Su, Cee, now 25, released his first tracks in 2014 and followed with a long series of EPs and singles over the following years. He released his first full mixtape, “Wild West,” in 2021, which was the top-selling British debut project of the year. His 2022 single “Doja” has racked up more than 550 million streams on Spotify alone and debuted at No. 2 on the official U.K. charts, while his “23” mixtape debuted at No. 1 on the country’s albums chart. He is the first British rapper in history to reach over 1 billion Spotify streams in a single year.

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2023’s “Sprinter,” a collaboration with fellow English rapper Dave, debuted at No. 1 on the U.K. singles chart with over 13 million streams in just one week.  A recent freestyle session with Drake recorded on NYC’s “On the Radar” streaming platform immediately went viral and landed on the Billboard Top 100, followed by a support slot on the final 16 dates of Drake’s current U.S. tour.

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Central Cee is represented worldwide by Wasserman Music agents Brent Smith, Lauren Marker, Tom Schroeder, and Jesse Fayne. Wasserman Music’s client roster includes Drake, Kendrick Lamar, SZA, and Childish Gambino.

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